Few names in the Atlanta business and entertainment scene generate as much curiosity as Simon Guobadia. From building a petroleum empire to producing films and starring in one of the most talked about reality TV storylines in recent memory, Guobadia’s journey is the kind of rags-to-riches story that keeps people searching for answers. How much is he actually worth? Where did his money come from? And how does his fortune compare to other names he has been linked with in headlines, like Sukihana?
In this article, we break down everything you need to know about Simon Guobadia’s net worth, his biography, his early life, his family, his career, and the business empire that turned a Nigerian immigrant into a multimillionaire entrepreneur. We have pulled together verified details, cross-checked figures, and organized everything into an easy-to-read guide so you get the full picture in one place.
Who is Simon Guobadia?
Simon Guobadia is a Nigerian-American entrepreneur, investor, philanthropist, and film producer best known as the founder and CEO of SIMCOL Group, a diversified company with interests in petroleum distribution, real estate, and hospitality. He rose to mainstream fame after marrying Real Housewives of Atlanta star Porsha Williams, which pulled him firmly into the entertainment spotlight and made his name a regular fixture in pop culture headlines.
Beyond the tabloid attention, Guobadia has spent decades quietly building a business portfolio that spans multiple industries. He is also an executive producer with credits on independent film projects, and he has used his platform to support philanthropic causes tied to his Nigerian roots. His story is often held up as an example of how immigrant entrepreneurs can build lasting wealth through patience, diversification, and consistency.
Simon Guobadia Biography
| Detail | Information |
| Full Name | Simon Guobadia |
| Date of Birth | June 2, 1964 |
| Birthplace | Nigeria |
| Nationality | Nigerian-American |
| Profession | Entrepreneur, CEO, Film Producer, Philanthropist |
| Known For | Founder of SIMCOL Group, ex-husband of Porsha Williams |
| Education | BBA in Accounting, University of the District of Columbia |
| Net Worth (2026) | Estimated $40-42 million |
Simon Guobadia was born to Stanley Stephen Guobadia, a retired assistant director of prisons, and Martina Taiwo Guobadia, an English school teacher. Growing up in a disciplined household in Nigeria shaped his work ethic long before he set foot in the United States. That grounding in structure and responsibility would later show up in the way he approached business, always favoring steady, essential industries over risky trends.
Simon Guobadia Early Life And Education
Simon Guobadia’s early life was defined by ambition and a desire to build something bigger than his circumstances allowed back home. Like many immigrants who arrive in America chasing opportunity, he faced early setbacks, including a well-documented period of immigration complications in the 1980s and 1990s, before eventually stabilizing his status and focusing fully on his career.
He pursued higher education in the United States, earning a Bachelor of Business Administration degree in Accounting from the University of the District of Columbia in Washington, D.C. This academic background in finance and accounting gave him the analytical foundation he would later lean on when launching and scaling his own companies. Rather than jumping straight into entrepreneurship, Guobadia first worked as a tax manager at an Atlanta-based firm, a role that sharpened his understanding of business finance, compliance, and long-term planning.
That early corporate experience turned out to be a critical stepping stone. It taught him how businesses actually generate and lose money, insight that proved invaluable once he decided to strike out on his own and build SIMCOL Group from scratch.
Simon Guobadia Age, Height And Weight
As of 2026, Simon Guobadia is 61 years old, having been born on June 2, 1964. Despite being in his sixties, he remains actively involved in running his companies and expanding his investment portfolio.
- Age: 61 years old (as of 2026)
- Height: Approximately 6 feet (183 cm)
- Weight: Approximately 90 kg (198 lbs)
- Zodiac Sign: Gemini
- Eye Color: Dark Brown
- Hair Color: Black (Greying)
While exact height and weight figures for public figures are rarely confirmed through official channels, these are the most commonly cited estimates based on his public appearances.
Simon Guobadia Personal Life And Family
Simon Guobadia’s personal life has attracted almost as much attention as his business career, largely due to his high-profile marriage to Porsha Williams. The two got engaged shortly after Williams was introduced to him, and their relationship quickly became a major storyline on Real Housewives of Atlanta. The couple eventually filed for divorce, and the proceedings became public largely because of disputes over spousal support, property, and the true scale of his fortune.
Court filings from the divorce case became a talking point precisely because Porsha Williams’s legal team argued his wealth was significantly higher than commonly reported figures, while independent financial estimates stuck closer to the $40 million range. A judge eventually enforced the couple’s prenuptial agreement, which included monthly spousal support payments and provisions around a shared Georgia residence.
Family remains a central part of Guobadia’s identity outside of business and reality television. He is known to speak warmly about fatherhood and often shares glimpses of his relationship with his children on social media.
Simon Guobadia Childrens
Simon Guobadia is a father of five children from previous relationships. Their names are commonly reported as:
- Quentin
- Nicole
- Christian
- Benjamin
- Ximena
When he married Porsha Williams, he also took on the role of stepfather to her daughter, Pilar Jhena, whom Williams welcomed in 2019 with her former fiancé, Dennis McKinley. Guobadia has generally kept detailed information about his children’s personal lives private, choosing instead to share occasional family milestones publicly.
House/Residence
Simon Guobadia’s real estate holdings became a significant point of public interest during his divorce proceedings. He and Porsha Williams shared a Georgia mansion reportedly valued at around $7 million, a property that became part of the settlement discussions.
Key details about his residence and property portfolio include:
- A primary residence in the Atlanta, Georgia metro area valued at approximately $7 million
- Multiple additional commercial and residential properties across the southeastern United States
- A portfolio of investment properties held through SIMCOL Group’s real estate division
Guobadia’s approach to real estate mirrors his broader investment philosophy: acquire tangible, appreciating assets in markets he understands well, rather than chasing speculative opportunities in unfamiliar territory.
How Much Is Simon Guobadia Net Worth?
As of 2026, Simon Guobadia’s net worth is estimated to be between $40 million and $42 million, according to multiple financial and entertainment publications. Some more aggressive estimates place the figure as high as $45 to $50 million once private business valuations and real estate appreciation are factored in. On the lower end, a handful of sources cite a more conservative $35 million.
It is worth noting that Guobadia himself has never publicly confirmed an exact number, which is common among private business owners. Most of these estimates are built from a mix of business revenue projections, known real estate holdings, and public statements made during legal proceedings.
Here is a simplified breakdown of how his estimated net worth is generally distributed across his major ventures:
| Income Source | Estimated Contribution | Approximate Value |
| SIMCOL Group (Petroleum & Logistics) | 55-60% | $22-25 million |
| Real Estate Holdings | 25-30% | $10-13 million |
| Film & TV Production | 5-8% | $2-3 million |
| Hospitality Ventures | 3-5% | $1-2 million |
| Media Appearances & Endorsements | 2-4% | $1 million |
This table reflects estimates compiled from financial analyses and should be treated as an approximation rather than an audited figure, since Guobadia’s companies are privately held.
Source of Income
Simon Guobadia’s fortune did not come from a single lucky break. It was built gradually across five interconnected income streams, each reinforcing the others in terms of visibility, credibility, and cash flow.
1. Media Appearances
Guobadia’s appearances on Real Housewives of Atlanta introduced him to a massive new audience well beyond the business world. While reality television is rarely a primary wealth driver on its own, it opened doors to endorsement opportunities, brand partnerships, and a level of public recognition that indirectly boosted his other ventures. His charismatic on-screen presence turned him into a recognizable name almost overnight, something that money alone typically cannot buy.
2. SIMCOL Group and Petroleum Investments
The cornerstone of Simon Guobadia’s wealth is undoubtedly SIMCOL Group, the holding company he founded in January 2007. Its flagship subsidiary, SIMCOL Petroleum Limited Company, operates as a regional fuel supplier and distributor across the southeastern United States, serving commercial fleets and hospitality clients. Because fuel supply and logistics are essential, recession-resistant services, SIMCOL has provided Guobadia with a stable, high-cash-flow foundation that most industries simply cannot match.
3. Film and Television Production
Guobadia expanded into entertainment through Simon Guobadia Productions, serving as an executive producer on projects including the 2020 biographical drama Son of the South, made alongside acclaimed filmmaker Spike Lee, and the film Jail Dogs. While these projects were not blockbuster hits in terms of box office numbers, they added a new revenue stream and gave him credibility as a producer with a genuine interest in storytelling, particularly stories connected to civil rights and African narratives.
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4. Hospitality Ventures
Over the years, Guobadia invested in and operated several bars, lounges, and restaurants in the Atlanta area. Not every venture succeeded. Some of his restaurant operations were forced to close due to financial pressures and, later, the disruption caused by the COVID-19 pandemic. Still, hospitality remains a recurring theme in his broader investment strategy, reflecting his willingness to diversify even when a particular venture does not pan out.
5. Real Estate Investments
Real estate makes up a significant secondary pillar of Simon Guobadia’s net worth. Through SIMCOL Group, he has invested in both commercial and residential properties, primarily concentrated in the southeastern United States. His holdings include the multimillion-dollar Georgia residence he once shared with Porsha Williams, along with a portfolio of investment properties that continue to appreciate in value over time.
Simon Guobadia Net Worth Vs Sukihana Net Worth
Simon Guobadia’s name has occasionally been mentioned alongside reality TV personality and rapper Sukihana, largely due to overlapping appearances in the reality television and Atlanta entertainment circuit. While both are recognizable names in pop culture, their financial profiles are worlds apart.
| Category | Simon Guobadia | Sukihana |
| Estimated Net Worth (2026) | $40-42 million | $1-2 million |
| Primary Income Source | Petroleum distribution (SIMCOL Group) | Music, reality TV, social media |
| Industry | Energy, real estate, hospitality, film | Entertainment and music |
| Age | 61 | 34 |
| Career Start | Late 1980s (accounting, then business) | 2017-2018 (music) |
| Real Estate Holdings | Multiple commercial and residential properties | Not publicly disclosed |
Sukihana, whose real name is Destiny Lanette Henderson, built her fortune primarily through music releases, reality television appearances on shows like Love & Hip Hop: Miami and Baddies East, and social media brand deals. Her estimated net worth has grown steadily over the past few years, moving from under half a million dollars around 2019 to an estimated $1 to $2 million as of 2026.
The comparison highlights an important distinction: Guobadia’s wealth is rooted in decades of business ownership across essential industries, while Sukihana’s earnings come from entertainment visibility and digital influence. Both paths are valid, but they represent very different wealth-building models, one built on tangible assets and long-term ownership, the other on personal brand and media presence.
Conclusion
Simon Guobadia’s story is a compelling reminder that real wealth is rarely built overnight. From his early days as a tax manager in Atlanta to founding SIMCOL Group in 2007, and later branching into film production, hospitality, and real estate, his net worth of an estimated $40 to $42 million in 2026 reflects decades of strategic, sometimes unglamorous, business decisions. His public divorce from Porsha Williams brought unwanted scrutiny to his finances, but it also confirmed just how substantial his business empire has become.
Whether you know him from reality television or from his role as a petroleum industry entrepreneur, Simon Guobadia’s journey shows that consistency, diversification, and a willingness to reinvest in essential industries can build lasting financial success, even amid public controversy and personal setbacks.
Frequently Asked Questions
What is Simon Guobadia’s net worth in 2026?
Simon Guobadia’s net worth is estimated to be between $40 million and $42 million as of 2026, according to multiple financial publications.
How did Simon Guobadia make his money?
He built his fortune primarily through SIMCOL Group, his petroleum distribution and logistics company, along with real estate, hospitality, and film production ventures.
How many children does Simon Guobadia have?
Simon Guobadia has five children from previous relationships: Quentin, Nicole, Christian, Benjamin, and Ximena.
Is Simon Guobadia still married to Porsha Williams?
No, Simon Guobadia and Porsha Williams finalized their divorce, with a judge enforcing the terms of their prenuptial agreement in 2025.
What is Simon Guobadia’s educational background?
He earned a Bachelor of Business Administration degree in Accounting from the University of the District of Columbia in Washington, D.C.
How much is Sukihana’s net worth compared to Simon Guobadia?
Sukihana’s estimated net worth is around $1 to $2 million, significantly lower than Simon Guobadia’s estimated $40 to $42 million fortune.
What companies does Simon Guobadia own?
He owns SIMCOL Group and its subsidiary SIMCOL Petroleum Limited Company, along with Simon Guobadia Productions and various hospitality and real estate ventures.
